Social media benefits small business by providing an new channel for customer support, and feedback, a means to gain customer and competitive insight, recruitment and retention of new customers and business partners, and a method for managing ones business reputation online. Key factors for social media success are:

• ensuring the selection of key social media
• providing real value to customers
• sharing meaningful content

Loebig Ink can assist in developing or enhancing your entre into social media with the business "essentials package" which includes setting up three key social media sites common to many small businesses:

Media	Strategy: *Essentials Package
	Personal Facebook: Create a social networking site where users can add friends, send messages, share photos and build their own profile.
	Business Facebook: Create a social networking site for a local business, company, product, public figure, cause or community where users can add fans, send messages and interact with others on Facebook from the perspective of their business/interest page.
	Basic Search Engine Optimization: • Create “metatags” on on all pages of your website including keywords, page descriptions and titles to help search engines index your pages appropriately • Ensure website is listed in the major search engines • Setup Google Analytics on your website so you can monitor how people are finding your website and determine which products and pages are most popular.
	LinkedIn: Create a personal and/or business profile online to network with other business professionals, promote your products and learn about relevant business industries. Think of it as an online interactive resume.
	Twitter: Create a microblogging site that enables users to send short (140 characters or less) messages or ‘tweets’ to their followers. Develop a following by ‘tweeting’ inspirational messages, anecdotes and announcements about your business, personal interests and/or ideas.

• View our complete list of social media services online
• Download our online Business Promotions Strategies PDF
• Contact us for more information