The following are the steps we will take to create a Google ad campaign
- Define a campaign objective based on the primary purpose of the ad campaign.
- Determine the best audience size and scope based on your target audience demographics and interests.
- Set a budget and schedule for delivering your ads
- Identify and optimize target landing pages
- Create one to three ad group groups with several ad variations in each group
- Review and add negative keywords at the campaign level
- Link the ad campaign to Google Analytics and Google My Business
- Add phone call, sitelinks and ad extensions
- Install conversion tracking code