If you own a business, you should set up and optimize your Google My Business listing. Google My Business allows you to connect with potential customers who are searching for your goods or services. It allows you to make posts, receive reviews, connect with Google Maps, and have access to insights in a single dashboard. Your active Google My Business account is also an excellent way to be favored by Google for a boost in search visibility.
Follow these steps to maximize the use of your Google My Business account.
- Visit google.com/business.
- Click the Manage Now button. Then, under “Find and manage your business,” type the name of your business. Click the Next button.
- On the next page, type in your business category and choose the best match for what you do. Click the Next button.
- Answer the questions about the location. Even if you don’t have a physical location that you want customers to visit, it is best to include a full address. You will be able to hide the address from Google searchers if you prefer, leaving only areas served for public view.
- Add your contact information and other details. Fill out the information as completely as possible, making sure to use the exact same form wherever it appears on the internet.
- Verify your Google My Business account. In order to be sure you are who and where you say you are, Google requires you to complete a verification via phone, email, or snail mail. See which of those you are eligible for and follow the instructions.
Once verified, signing on is simple.
- Sign into the Google account associated with the business.
- Click the Google apps icon, then the My Business icon.
- If the Google address is associated with only one business, your Google My Business page will open. If it is associated with more than one business, you will see a list of businesses. Click to choose the one you wish to optimize.
- If the account was verified by someone else previously, Google will give you a hint about which email address was used to verify the listing so you can log into your profile using that email account or follow up with that person for the login information.
Here are a few more things to review and do:
- Notice if Google has updated your business information based on “user reports and our data.” If so, review any changes to ensure accuracy and make any needed updates.
- Google will identify potential duplicate listings of your business. If there are duplicates, it is best to remove the one with the fewest reviews.
- From your dashboard, you can add photos, connect to your website, read and respond to reviews, add and manage business locations, set up Google Ads, and more.
- Add new posts on a consistent basis. A social media management tool can help make the process more efficient.
- Develop a process to obtain reviews. Respond to good reviews with a positive note to solidify the connection. Respond to any negative reviews promptly and in the spirit of making the situation right.
- Use moz.com/products/local to evaluate and optimize your online directory listings.
Keep your Google My Business listing optimized to make it easy for Google to notice and value your website. To find out how we can help you with SEO services, social media management, and more, contact Loebig Ink.