fbpx

Level Up Your Visibility with Rich Snippets

giraffe with heart sunglasses and a bow tie - "Level Up Your Visibility with Rich Snippets"If you’re at all familiar with search engine optimization, you know the importance of getting the most out of your basic metatags. Your H1, H2, title tag, and meta description for each page are important factors to increase site visibility. However, your optimization doesn’t have to stop there. You can set up your web pages so that they are poised to have search engines display extra information called rich snippets. In the example below, the ratings line, not shown in a standard search result, is a rich snippet.

Loebig Ink Facebook search result

The What and Why of Rich Snippets

The ratings on the third line above is only one example. What are some of the other factors rich snippets can highlight? If you offer products, rich snippets can highlight information about what you sell including the name of the item, price, and special offers. If you are a musician, a reference to a song title, lyrics, or recording may show up as a rich snippet. The name, cuisine, and hours of a restaurant, a recipe, details about an upcoming event, or biographical information may all become rich snippets.

Why strive for rich snippets? Because rich snippets, sometimes known as rich results, increase web visibility in several ways. The most important behind-the-scenes function is that the coding used to indicate the information highlighted in rich snippets “speak” directly to search engines. As Google or another engine crawls a website, context and meaning may not always be clear. For best ranking results, you will want to have a website that is informative, user-friendly, and obvious about its purpose to readers and search engines alike. Adding extra, specific coding called schemas are like a beacon to search engines broadcasting, “Hey! This is the contact information for a blues club!” “This is a page about a popular politician!” or “These are the dates of the county fair!” These content clues help search engines to categorize and rank content. The visual aspect of rich snippets draws the attention of internet users resulting in a higher click-through rate (CTR). It’s an all-around win for SEO.

The How-To of Rich Snippets

Now you have a sense of what rich snippets are and what they do. How can you get them to appear online in relation to your website? Technically, you can’t. It’s not possible to guarantee that Google or other search engines will add a rich snippet to a search result for your website. You can, however, add the code to send those loud-and-clear signals that make rich snippets more likely. For that, use structured data, also called schema markup.

First, decide which elements on your website you’d like to highlight. Schema.org lists all the codes used for schema markup. You will need to add the code to your website. Try using Google’s Structured Data Markup Helper, which can assist you in finding the appropriate codes for your content.

To mark up the name and address on the Loebig Ink contact page, we went to the Structured Data Markup Helper, chose “Local Businesses” as the data type, and submitted the page URL. Once the markup helper opened the Loebig Ink page, we highlighted each page element individually and chose the nature of that element from a drop-down menu.

Loebig Ink contact page in Structured Data Markup Helper

 

After indicating the name of the business, city, state, and postal code, we clicked “CREATE HTML,” and added the resulting code at the top of the text area of our contact page in edit mode and clicked “UPDATE.”

 

Loebig Ink contact page schema markup html code

Voilà! The Loebig Ink name and address on our contact page now have structured data. That information will now be more likely to appear on search engine results pages (SERPs) in an eye-catching position to attract more calls and clicks. Take a look at your web pages, decide on the content you’d most like to highlight, and get some structured data working for you. There may be some very helpful rich snippets in your future.

Learn more about our SEO services, which can include rich snippet development!

Next Post Previous Post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How Can I Help You?We bring an array of expertise to help you achieve business success.

What People Are Saying

  • client

    “Working with Brian has been one of if not my favorite working relationships. We first met when I started as the marketing director at Bethesda Blues & Jazz. Brian's company, Loebig Ink helped immensely with marketing support in relation to SEO, a new website relaunch, social media & email management, and in depth monthly analytical reports.  linkedin-icon

    Cooper London, Marketing Director
  • client

    “Loebig Ink has been a huge help to me and my business. First I had a website designed by professionals and he made it shine, improved my SEO with fantastic results, and then I designed my own website from scratch which he then did it all over again. Works diligently to make sure everyone is successful, and he truly is a master of collaboration. I can't thank Brian enough for his hard work at helping me make sure I was a success from my efforts on the web. linkedin-icon

    Dr. Justin Klein, Got Your Back Total Health
  • client

    “Brian is very professional and knowledgeable, but most of all I liked the fact that he did not overwhelm me with suggestions; instead, he motivated me with a "small attainable goals" approach. The tasks he gave me to complete were simple but they made a huge difference in my business and the results are incredible. As a business consultant and a social media guru, he has an invaluable wealth of knowledge to share. linkedin-icon

    Precious Turner, Consultant
  • client

    “I will honestly say that I have no ability in terms of search engine optimization and web development. That is why finding Brian and his company was such a godsend. Just this last week, I had someone call me and say that I had the web presence for hypnotist in Manassas wrapped up. That is in no small part because of Brian's exceptionally good work. He really is the go-to person for creating an excellent website and getting increased visibility. linkedin-icon

    Tim Horn, Owner
  • client

    “Loebig Ink redid my existing dreadful website. The difference is night and day! I dealt with Robin, who orchestrated and designed each page as well as the owner, Brian, who walked me through a training session when the website was complete. They both taught me the protocols in making adjustments to the site whenever I wanted. There is simply no question that the new website they created increased both traffic and business. Everything was done at an affordable price and built to perfection. I cannot recommend Loebig Ink enough! linkedin-icon

    James Bonato, Owner/Videographer

Loebig Ink on Facebook