Understanding the Majestic Site Explorer Tool
Majestic.com is a site that helps you understand what is at work behind the scenes of any website. It includes a host of tools such as Keyword Checker, Bulk Backlink Checker, Campaigns, and Custom Reports. It can help guide SEO choices, provide information about how websites are connected, and give you valuable insight into the overall “health” of a website.
Here are the definitions for some terms you will see on the Majestic.com Site Explorer or on a report based on its results. A few are more general terms that you will encounter in many SEO and web development discussions and documents. Others are specific to Majestic. We hope this guide helps you make sense of how the Majestic Site Explorer works and how it can help you.
URL: A URL is a Uniform Resource Locator. You will often just hear it simply called a web address. When looking for information about a site in Majestic, you will search using the URL (which looks like https://www.website.com), the root domain, or the subdomain. Your results will vary according to which version of the web address you use, so if you plan to track a website’s progress over time, you will want to make a choice and remain consistent.
Root Domain: The root domain (website.com) is the overarching version of the web address that contains the subdomains and folders that belong to a website under its umbrella.
Subdomain: A subdomain incorporates the root domain but contains additional elements. Its purpose is to help organize and navigate to different sections of a website. Examples of the ways a subdomain may appear are www.website.com or news.website.com.
Fresh Index: Majestic’s Fresh Index shows the most recent data for a website you are exploring. Backlinks that have appeared within the previous 90 days will be reflected here, along with other metrics such as Trust Flow and Citation Flow, which are defined below.
Historic Index: In contrast to the Fresh Index, the Historic Index provides all the information Majestic has on the website you are exploring.
Referring Domains: Referring domains are websites that link to the website you are exploring. In other words, a referring domain sends one or more backlinks to a target website.
Backlinks: Backlinks are links that point from one website to another. For example, because this article discusses Majestic and provides a link to the website, majestic.com now has a backlink from loebigink.com. Obtaining backlinks from highly regarded websites lends credibility and trust to the target website.
Trust Flow: According to Majestic, “Trust Flow is one of the Majestic Flow Metrics, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.” The more backlinks and interaction a site has from trusted sites, the higher its Trust Flow is likely to be.
Topical Trust Flow: Topical Trust Flow is a score between 0-100 showing the Trust Flow within each topic, such as “Recreation / Travel” or “Computers / Internet / Protocols.”
Citation Flow: As explained on Majestic.com, “Citation Flow is one of the Majestic Flow Metrics, which is weighted by the number citations to a given URL, or Domain.” As Trust Flow increases, a comparable Citation Flow indicates healthy backlinks to a website. However, a high Citation Flow combined with low Trust Flow indicates a site may have spammy backlinks that should be disavowed in Google Search Console.
Referring IPs: A Referring IP is an IP address that hosts one or more websites that contain links to a given website. Many websites can be hosted on one IP address.
Referring Subnets: “Referring Subnets” is an abbreviated way of saying “Referring C Subnets.” Gordano.com explains, “A class C subnet uses the first three octets of an IP address to designate the network ID, and the remaining octet for the designation of the Host ID.”
Anchor Text: Anchor text is the clickable text in a hyperlink. Reviewing anchor text lets you know the actual words that are used on a page to link back to a website.
Alexa Rank: Alexa Rank is a measure of website popularity. A site with an Alexa Rank of 1 would be among the most popular of websites. The Alexa Rank of a website lets you gauge its popularity relative to all other sites.
These basic definitions should help you assess websites using the Majestic Site Explorer tool. By observing referring domains, Trust Flow, Citation Flow, and other metrics over time, you can develop a plan for more significant backlinks and better SEO while disavowing harmful backlinks that could weaken the overall reputation of a site on the internet. Contact us if you’ve got questions about web tools or are interested in an SEO Assessment for comprehensive information about your website.