Podcast Review: SEO 101

SEO 101 podcast reviewThe SEO 101 podcast on WebmasterRadio.FM begins with a school bell. Class is in session, and the intro promises to instruct listeners who are starting from the fundamentals of search engine optimization. The podcast first appeared in 2009, and at 335 episodes and counting, SEO 101 is among the best known and most respected sources of information in the industry. Hosts Ross Dunn, CEO of StepForth Web Marketing Inc and John Carcutt, Vice President of Strategy for Reflexive Media, offer helpful insights without overwhelming those newer to SEO with technical details.

Good-natured discussion is the mood of the show. Dunn and Carcutt talk about all things SEO from the latest articles in trade magazines to search-related news items to questions they’ve received. In a recent episode, the co-hosts explained the “personalization” of Google – that the keywords you use in your current search along with your past internet behavior affects how Google will rank what it shows you. Other topics have included a synopsis of the Content Marketing World conference, the new version of Google Search Console, and speculation on how much Google judges page content written by others on your website such as reviews and visitor comments. Another conversation highlighted the importance of retaining an SEO team of experts, as some companies have, at their peril, begun to leave the SEO tasks to employees with only nominal training. At times, these SEO experts poke a bit of fun at those who may be less versed in the field, but always with a pleasant sense of humor and with the intent to welcome all listeners to expand their knowledge.

Unlike many podcasts, this one includes professionally produced, somewhat brash but informative advertisements for digital marketing companies, events, and blurbs for WebmasterRadio.FM itself. The commercial breaks are brief, after which SEO 101 is “back in session.” Explore the back catalog of shows for an array of topics, interviews, and guest hosts. Just a few of the titles from 2018 alone are “SEO Audits and SEO Hijacking (Ep 315),” “Facebook Makes Waves in Local and a Flurry of Google Search Console News (Ep 328),” and “Google My Business Q&A Feature with Mike Blumenthal (Ep 314).”

Ross Dunn founded StepForth Web Marketing Inc, in 1997. The company is based in Victoria, British Columbia, Canada. He is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web and graphic design.

John Carcutt has been recognized as an SEO thought leader for over fifteen years. He is a regular speaker and teacher at the top national SEO and Social Media Marketing conferences and has published articles in iMedia, Search Engine Journal, and WebProNews.

SEO 101 is good listening whether you are a beginner at search engine optimization or you are a professional seeking to keep up with the latest. For more information and to listen to SEO 101, find it at WebmasterRadio.FM, on the StepForth website, or wherever you get your podcasts.


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