SEO Expert Training
Introduction to SEO
Instruction will be given through in-class lecture, powerpoint presentations, live website demos and reviews, in-class video conferencing with additional SEO professionals, article reading outside of class instruction and web-based research involving several SEO tools. including but not limited to:
- SEMRush.com – all students will be given a free 4 week trial version of this keyword research software to complete out of class assignments.
- Screaming Frog SEO Spider – all students will download and install the free version of this software to help in meta-tag evaluation and development. Software is available in PC and Mac versions.
- Google Keyword Planner – students will need to setup a Google Adwords account to gain access to this tool.
5-Week Course Goals
Learn key tools, strategies and technical concepts for helping a website rank higher in Google for targeted keywords.
Provide small business owners and staff responsible for a website the ability to assess their own website performance and the also understand and evaluate the role and performance of an SEO service provider.
Provide basic SEO education for participants who are interested in pursuing a career or additional income in the SEO field.
Wed. Evenings, Sept. 5 to Oct. 3, 2018
Hera Hub DC, 5028 Wisconsin Ave NW, Suite 100, Washington, DC 20016