Internet Marketing for the Beauty Industry
Brian Loebig on the Body Beauty Show
At the beginning of Episode 65 of the Body Beauty Show, host Austin Evans leads with the questions that so many business owners ask themselves: “How do I market my products? How do I market my services?” He invited Brian Loebig to speak with him on the podcast to help beauty entrepreneurs sort through the “ocean of noise” they encounter in the spirit of advice to find the most important internet marketing actions they can take to increase their rankings in search engines.
During the episode, “High Impact Low Effort Marketing Tactics to Help Your Spa Stand Out,” Brian defines personal branding SEO and tells listeners about the importance of taking full advantage of quick, easy steps beauty business owners can take that make big impacts such as filling out profiles on free directories and sites like About.me. Brian and Austin discuss tailoring web presence and social media to the most suitable demographic. They discuss ways of obtaining backlinks for a website and the important role sponsorships can play. Also mentioned in the lively conversation are ways to maximize the use of your Google Business Profile such as adding services to the profile in the Products section to achieve greater visibility for spas and related beauty businesses.
“This is really like the low-hanging fruit kind of stuff that can propel your business above competitors,” Brian says. The podcast conversation then moves into more technical information about working with Google Search Console, Google Analytics, and the new version of Analytics, GA4. Expect a future Body Beauty Show presentation in a webinar format so the visual aspect can help viewers delve more deeply into these topics.
The Body Beauty Show is produced by Artemis, whose mission is “to build a community of successful entrepreneurs who empower their clients to be confident in their own skin.” The company specializes in U.S. distribution of professional equipment for medical and beauty spas. Over 1,000 partners are currently part of the Artemis family.
Brian Loebig’s internet marketing tips on the show are of benefit to people in all industries. Listen here
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